Elaviso delivers maximum value to your website visitors while maintaining high rankings on search engines. Businesses understand the value of rankings, there are several factors to consider for a successful SEO strategy.
First, we consider your user’s intent by transactional, navigational or informational based searches. Then, we strategically organize your content for maximum long-term performance.
You can then track your success with an online dashboard and a weekly email summary. With access to timely and relevant data, you can monitor our efforts while watching your business grow.
Our experienced and talented team is equipped with a unique blend of technical and creative flair to run Search Engine Optimisation (SEO) campaigns in the most competitive sectors. Our Search Engine Optimisation (SEO) services are designed to increase your business visibility within your business sector.
Search Engine Optimization is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.
A proper and on-going SEO of your website and content ensures that you move ahead of your competition and stay competitive within your industry. Search engine optimization helps with creating quality traffic, by having a good SEO strategy your customers find you instead of you finding your customers which reduces the burden on the outbound advertising channels. SEO is a primary source of lead creation among other methods currently being employed by the digital marketing industry. As part of a good SEO strategy, you provide your users with concise, effective and useful information on top of the excellent user interface hence enhancing your user experience, retaining existing customers and increasing customer base. SEO also helps to build brand credibility and recognition.
SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page.
On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and more), but not external links and other external signals.
Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.
The easiest way to test this is to go to Google and type in “site:[mydomain.com]” and see if your website pops up. For example, to check if Intergrowth was indexed, I would type “site:inter-growth.co” into search engines.Google Site Search Example
If your website doesn’t pop up after doing this search, then your site isn’t on Google right now. To fix this, add your website to Search Console and submit your sitemap after verifying your site.
Struggling to find your sitemap? Try typing “[mydomain.com]/sitemap.xml” into your browser. In most scenarios, this will pull up your sitemap, or at least redirect you to your sitemap page. If this doesn’t work, then we have a lot of work to do.
Schedule a call and we’ll help you to get started.
The objective of the search engines is to provide relevant results. Their aim is to show sites that best match to what people are searching for. Search engines are not always successful in this regard. They are of course getting smarter now that AI is in the mix.
There are well over 200+ ranking factors that a website is evaluated against.
Much like a bell curve, those that come closest are more optimized. Although content matters greatly, it goes well beyond this. There are also major Google Core Update changes.
At a basic level, a site needs a content structure focused on topics and subtopics.
Although you’ll hear phrases like “you need links”, much more is required.
Although links are seen as “endorsements” in the eyes of the search engines, many misconstrue quality over quantity. Furthermore, no site will feel compelled to link to another site unless it feels it’s good for their visitors.
You must have linkable assets.
In other words, a site owner wants to provide quality resources beyond the content they offer. Hence, that’s why it’s called the world wide web.
According to Google’s guidelines, they state “the earlier the better.” In fact, Google specifically recommends it when you’re considering a web redesign or new website. Unfortunately, many companies come to this realization much later.
Two scenarios unfold that we hear:
The worst part is that improper website migration comes with severe consequences. A company will lose revenue and potential lifetime customers. A double whammy.
>> Drives traffic, leads and sales.
>> Allows you to be found when your targets search Google (and others).
>> Allows you to be found before your competition.
>> Has a broad range of opportunities – keywords, geographical targets, social, buyer behaviours and markets.
>> Is strategic and campaign driven.
>> Is flexible to company, budget, market and audience.
>> Is crucial to lead generation.
>> Develops Keyword Research.
>> Optimises existing and new sites.
>> Has a proven system of continuous improvement.
>> Uses only white hat techniques.
>> Formulates and implements strategic internet marketing plans.
>> Formulates and implements strategic lead generation plans.
>> Provide on-demand detailed reporting.