Social media marketing is a powerful way for any business to reach their ideal prospects and customers. Your customers are already interacting with brands through social media.

Tracking conversions and measuring ROI on social media can be frustrating for business owners. However, there are a few measurable aspects of your marketing campaigns that can help you learn the value, if any, of what you are sharing on social media.

Comparing your success with competitors through analytics, such as engagement and followers can help you see where your business stands in your target market.

Set a measurable goal, such as…

1. More followers
2. Higher engagement rate
3. Faster response time
4. More purchases, sign-ups, downloads
5. More website traffic

Monitor these aspects of your social media campaigns to track where you struggle and where you succeed.

Google Analytics is a great way to track website traffic and monitor conversions attributed to your social media campaigns. Social media platforms, such as Twitter and Facebook, offer their own analytics tools that provide information like engagement per post, clicks on each post, impression, reach, and audience demographics.

Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

There is no set answer to this question because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.

Organic and paid social media both have their place in a marketing campaign. Anything that happens on social media without paid promotion is organic. Posts, shares, comments, likes, or messages are easy ways to track your organic social media efforts.

Paid social media is influenced by advertising dollars spent. If a social media post says “Sponsored”, this means any reaction to it is considered a paid reaction. Paid social media includes boosted posts, ads optimized for clicks, lead generation forms, and video ads.

A successful social media marketing strategy is one that utilizes both organic and paid social media. A mix of both organic and paid ensures a larger reach and following.

There are currently 3.5+ billion social media users, or about 45% of the population, according to Oberlo, and social media usage around the world is only going to increase. The simplicity in communication between users and businesses means there are more sales taking place through social media outlets and online.

Social media marketing can help your business reach a larger audience faster than other marketing strategies, like television advertisements and billboards. Social media offers endless possibilities to help your business.

Active social media accounts using paid ads, organic posts, or blog promotion will help increase brand awareness and reach for your business.